Domain Registration
When
you are ready to buy a domain name for your company
there are several factors to consider. Some main points
of focus to think about before you are ready to buy
domains are:
- your company name
- your products names
- key words Internet users are searching for when
they are looking for your company or products
- protecting your trademarked names through domain
name registration
It is often overlooked when company's buy domains
how important it is to buy domains with different
variations both of the company name, product names,
and other trademarked names.
This may seem a bit silly at first but on the web
there are a few ideas to consider.
1) People commonly mistype or misspell words – yes this includes when they are looking for your company
and products.
2) There are a lot of scam artists online. Often unscrupulous
scammers will intentionally buy domains that are similar
to real company names and product names in order to
sell competing products or just get web traffic.
3) It is a good idea regarding your trademarks to
buy domain name in all the major domain extensions
like .com, .net, .org, and .info someone who finds
a web site like Gizmo.net (that is not yours) may
not realize that it is different from Gizmo.com (your
site).
4) It is less hassle and a lot cheaper and to cover
your companies domain name registration bases before
you find out web surfers looking for your company
are finding someone else’s web site.
For example if you company name is Gizmo and your
products are GizmoX, GizmoY, and GizmoZ it is a good
idea to buy domains like:
Gismo.com
Gizmo.net
GizmoX.info
GizmoEX.com
GizmoWHY.com
GismoZ.com
It may seem like we are suggesting that you buy a
lot of domain names but buying a few extra domain
names can save a lot of headache later.
For example if your company Gizmo Inc. uses Gizmo.com
and does not buy domains that cover typos and variations
there is a very good chance that someone else will
register Gismo.com. There are a lot of people who
make a living buying domain names that are typo's
or confusingly similar to existing domain names.
Because your company has a trademark on Gizmo your
company has intellectual property rights which include
rights to confusingly similar domain names (like Gismo.com).
Your company can file a domain name dispute resolution
and go before an arbitration panel in an attempt to
gain the rights of Gismo.com. Your company will likely
win rights to the confusingly similar domain name
registration but of course this involves an attorney
fee and an arbitration fee along with a lot of your
valuable time.
Rather than try to win arbitration battles you can
save yourself and your customers (who want to find
your company’s web site, not a typo web site)
a lot of trouble by taking a little time to think
before you buy domain name. Remember to register all
the different variations of your company’s domain
as soon as possible.
We'll appreciate your feedback/suggestions. Please mail queries/feedback to: info@offshoreoutsourcing-india.com
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